News

Advertising budgets are getting bigger, but an increasingly smaller share of the revenue is going to traditional print media, with 2016 shaping up to be an exceptionally lean year, new market research shows. ... ...

The expanding banking sector and the spread of microfinance institutions (MFIs) in rural areas have failed to elbow informal, unlicensed money lending out of the market, industry experts say. Fast and easy access to money – as well as the fear of “losing face” by borrowing ...

With an average of 1,100 additions every day, a new user joins Facebook in Cambodia every two minutes, according to estimates from social media marketing and advertising agency Social Media Plus. Founder of Social Media Plus Anthony Galliano said more and more companies operating in Cambodia ...

More creative thinking is needed to restore trust in Cambodian products, but intense competition from foreign investment has the potential to stifle local innovation, industry experts say. A survey of more than 600 Cambodian consumers undertaken by Thai Market Research Company Envirosell found that Cambodian consumers ...

As Cambodia's economy continues to grow, advertising in the country has developed to keep pace. But the industry still faces challenges, insiders say. ... According to Media Adex data by Indochina Research, which monitors advertising spending for TV and print (but not radio) $105.4 million was ...

It was only in July this year when German-owned internet start-up incubator Rocket Internet launched shop.com.kh in Cambodia, an online retail store selling electronics such as mobile phones, laptops and tablets. Rocket Internet Cambodia co-founder Karl Seilern told the Post in July that the country’s growth ...

Cambodia's growing economy and hunger for new brands, particularly among young people, contribute to making Cambodia a profitable market for the franchise business, industry insiders said at the Franchising Forum in Phnom Penh last week. ... [Rami Sharaf, CEO of RMA Group in Cambodia] said Cambodia is ...

Markets like Olympic and O’Russey in Phnom Penh and the traditional fresh food markets in cities and towns across Cambodia are where the overwhelming majority of Cambodians get not only the food they eat, but also the basic household products they use. The shopping behavior data, provided by ...

Revenues generated in the advertising sector through the first seven months of the year reached $68.7 million, an increase of 6.84 percent compared to the same period last year, according to data released yesterday by Indochina Research. Although the industry has continued to grow in terms ...

A large majority of Cambodian small and medium-sized enterprises are operating without conducting good market research, say experts in the field, and relying too heavily on informal information and networks. As a result, they are growing slowly and in some cases, falling behind their competitors. Market research involves gathering information about markets and customers. Laurent Notin, ...

Revenue growth in the advertising sector increased just 4 percent to $24.1 million during the first quarter of the year compared to the same period in 2011, as mobile phone operators struggling to make a profit in an oversaturated market were forced to cut their ...

Advertising companies generated $73.6 million in revenue during the first nine months of the year, a 28 percent increase compared to the same period in 2010, according to data released by marketing research firm Indochina Research. Beverage and telecommunication companies led the way, spending $12.75 million ...