ព័ត៌មាន
Neglecting to conduct good market research is hurting SMEs in Cambodia
A large majority of Cambodian small and medium-sized enterprises are operating without conducting good market research, say experts in the field, and relying too heavily on informal information and networks. As a result, they are growing slowly and in some cases, falling behind their competitors. Market research involves gathering information about markets and customers. Laurent Notin, ...
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