Californian Winery Enters Cambodian Market
California-based winery E. & J. Gallo has entered Cambodia and is offering four of its more economically priced brands in an effort to introduce locals to wine without breaking their budget, company representatives said Monday. “Cambodia, as well as other markets in Asia, is perfect for wines at our price level,” said Jonathan Chang, Asia-Pacific regional director of E. & J. Gallo. The winery started importing its four brands—Carlo Rossi, Barefoot, Gallo Family Vineyard and Apothic—last month, but announced its entrance Monday evening to a crowd of about 150 businesspeople at the InterContinental Hotel at an event attended by U.S. Ambassador William Todd. … Mr. Chang said that he estimates E. & J. will ship about 20,000 cases of wine, or 240,000 bottles, to Cambodia each year. …
Joshua Wilwohl
http://www.cambodiadaily.com/business/californian-winery-enters-cambodian-market-46863/
