Acleda debuts its credit card
ACLEDA officially launched its first credit card on Friday as Cambodia’s largest bank eyes the country’s rising middle income bracket, president and CEO In Channy said yesterday. “This is the right time for us to start this Visa credit card product. By 2020, Cambodia will change from the least developing country to a lower middle income country,” he said. For ACLEDA, it’s a step up from the ATM and debit cards the bank already issues. By the end of this year, Channy said ACLEDA hopes to have 700 customers using the product, which is still a fraction of the more than 15,000 users of credit cards in the country. Channy, however, expects a rapid demand for plastic over the next 10 years, and said the ACLEDA card will be more accessible than what’s available in Cambodia. …
Daniel de Carteret
http://www.phnompenhpost.com/business/acleda-debuts-its-credit-card
