Agriculture insurance a hard sell
About a year after offering the country’s sole agriculture policy, Forte Insurance is struggling to sell coverage. “We still need time to get farmers to understand the benefits of agricultural insurance,” said Youk Chamroenrith, director and general manager of Forte. “We have four clients signed up with us now. I can say for now it is not going smoothly yet.” … Farmers across the country were powerless to stop their fields from being damaged by flooding during last year’s rainy season. As a result, many went into debt. The company calculates prices based largely on the size and age of the land under cultivation. So far, Forte covers rubber, cassava and maize crops. …
Chan Muy Hong
http://www.phnompenhpost.com/business/agriculture-insurance-hard-sell
