Single brand to strengthen market for fragrant rice

29 October 2015
The Phnom Penh Post
Agricultural commodities, processing and products / Agriculture and fishing / Rice
Cambodian Rice Federation (CRF) / Ministry of Commerce / Sun Chanthol

Cambodia must focus on building a single recognisable brand for its premium fragrant rice to strengthen its international marketing efforts, Minister of Commerce Sun Chanthol said yesterday. …

Cambodia’s Phka Rumduol – a long-grain, aromatic variety of rice – has been awarded the World’s Best Rice at the annual World Rice Conference for three years running. But efforts to market the premium rice variety overseas have stumbled on labeling. …

 Cheng Sokhorng
http://www.phnompenhpost.com/business/single-brand-strengthen-market-fragrant-rice

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