Single rice brand stirs the pot

2 September 2015
The Phnom Penh Post
Agricultural commodities, processing and products / Rice
Cambodia Rice Federation (CRF) / Ministry of Agriculture

The Agriculture Ministry and the Cambodia Rice Federation (CRF) are at odds over the branding of Cambodia’s premium jasmine rice that would help differentiate it from similar varieties sold by Thailand.

The CRF is working on a new brand name that it hopes will help distinguish Cambodian rice in the international market. …

 Cheng Sokhorng
http://www.phnompenhpost.com/business/single-rice-brand-stirs-pot

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