Rice brand has yet to stick
The private sector’s campaign to develop a single recognisable umbrella brand for Cambodia’s premium varieties of fragrant rice looks increasingly tenuous after a government body voiced objections to the name selected, and argued instead that the country should market each variety of rice under its own individual brand name. …
Cheng Sokhorng
http://www.phnompenhpost.com/business/rice-brand-has-yet-stick
