Single brand to strengthen market for fragrant rice
Cambodia must focus on building a single recognisable brand for its premium fragrant rice to strengthen its international marketing efforts, Minister of Commerce Sun Chanthol said yesterday. …
Cambodia’s Phka Rumduol – a long-grain, aromatic variety of rice – has been awarded the World’s Best Rice at the annual World Rice Conference for three years running. But efforts to market the premium rice variety overseas have stumbled on labeling. …
Cheng Sokhorng
http://www.phnompenhpost.com/business/single-brand-strengthen-market-fragrant-rice