Cambodia Reaching New Heights
As much of the world struggles with post growth, Cambodia’s tourism and hospitality sector continued to expand and diversify, attracting more intraregional activity and especially from major emerging markets in Asia, MICE segments, as well as traditional leisure clientele. Like neighboring countries Thailand, Vietnam, Malaysia and Laos, Cambodia has quickly emerged into a well sought-after tourist destination, possessing exceptional assets and unparalleled opportunities. From its World Heritage gem Angkor Wat in Siem Reap, to pristine beaches, wilderness, culture, history and people, Cambodia represents all that is Southeast Asia, yet also extremely unique in its own right. Its wedged location also makes it an ideal transit route; both for international visitors, as well as intra-regional traffic. Together with extensive government initiatives and foreign investment, tourism has boomed since the mid-1990s. And despite limited (but ongoing) infrastructure improvements – currently revolving around the three major locations Phnom Penh, Siem Reap and Sihanoukville – the sector is poised to continue growing remarkably in the years ahead. …
