Active acquisition is a GO

Malaysian-based GO Communications Group signed an acquisition deal to buy out Cambodian based Active Event Management, on Friday, Sept 21, 2012. Siet Sisopheak, managing director of Active, said GO became interested in the company because of improvements in Cambodia’s economy and how it would benefit the company in terms of advertising and public relations. … “Cambodia has one of the best economic records today in Asia. Economic growth averages over eight per cent – making it one of the world’s top 10 countries in annual GDP growth,” he [Michael de Kretser, CEO of GO Communications] said. An index of media expansion showed that the telecom sector has the largest budget for advertising, followed by consumer products and services, according to Sisopheak. Active’s main clients are Beeline, Ford, Coca-Cola, LG, Colgate Palmolive, Manulife, Aeon Microfinance, BAT, Dumex and Phnom Penh Securities.

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