Cambodian producers urged to build effective brands
Better branding of Cambodian products is essential as major global brands inundate the domestic market and local producers look to compete in international markets, panellists said Wednesday evening during an industry forum in Phnom Penh. Var Roth San, an adviser to the Ministry of Commerce, said Cambodian firms need to further establish their own brands and develop a perception of excellence in order to compete with the large number of international brands entering the country. …
Matthieu de Gaudemar
http://www.phnompenhpost.com/business/cambodian-producers-urged-build-effective-brands
