Damage control for Dumex
While New Zealand dairy giant Fonterra is working overtime to restore its damaged brand in the wake of a contaminated baby milk scare that triggered a global recall, local distributors whose products included the suspect ingredient are defending their own reputations. ...
Local supplier Dumex Cambodia withdrew thousands of cartons of its baby milk from circulation and had them destroyed as a “precaution”. In a 20-day recall campaign, Dumex set up a 24-hour hotline and placed advertisements in local newspapers to reassure consumers of the safety of its products. ...
“The decision to recall products as a precaution was based on the information supplied at the time by Fonterra. [Safety is] and always will be our number one priority and something on which we will never compromise,” said Kong Bo, country manager of Dumex Cambodia in a statement released last week. ...
Daniel de Carteret
http://www.phnompenhpost.com/business/damage-control-dumex
