Information minister launches ‘Get Your Sexy Back’ campaign

11 December 2014
The Cambodia Daily
Communications / Public health / Social development
Get Your Sexy Back campaign / Khieu Kanharith / Ministry of Information

Information Minister Khieu Kanharith this week launched a marketing campaign titled “Get Your Sexy Back,” aimed at promoting a culture of moderate alcohol consumption among young people by linking excessive drinking to a loss of sexual attractiveness. Launched on Monday and presided over by the long-serving information minister, the campaign—which is sponsored by Tiger Beer and based around a Facebook page that encourages people to comment “That’s Not Me” on a picture of a man passed out drunk—will climax with a concert in Phnom Penh on December 24. ...

 Khuon Narim and Alex Willemyns
https://www.cambodiadaily.com/news/information-minister-launches-get-your-sexy-back-campaign-73999/