AEON tenants target Cambodia’s middle class

28 April 2014
Domestic investors / Economic policy and administration / Economy and commerce / Foreign investors / Industries / Infrastructure / Investment / Markets / Phnom Penh / Real estate / Trade / Urban administration and development
AEON Mall / Brown Café and Bakery / Burger King / Chinese aid / Florentino / Japanese aid / KFC / L’occitaine / Levis / Major Cineplex / Pierre Cardin / Soichi Okazaki / Valentino

An ice-skating rink, bowling alley, seven-screen cinema and a proverbial catwalk of high-end European and US labels will start vying for a slice of Cambodia’s rising middle class inside the soon-to-open AEON Mall, management with the firm overseeing it confirmed on Saturday. The Japanese-owned shopping centre’s management cemented the June 30 opening date and took the wraps off a closely guarded list of 186 businesses that have already signed on to establish stores in the new Sothearos Boulevard complex. French fashion designer Pierre Cardin and Italian label Valentino will open a joint store, while Spanish menswear designer Florentino and iconic US jeans maker Levi’s will also open retail outlets, according to the tenant list. French natural cosmetics maker L’occitaine and UK boutique hair dressing chain Toni&Guy will also be among the mall’s occupants. ...

 Hor Kimsay and Eddie Morton
http://www.phnompenhpost.com/business/aeon-tenants-target-cambodia%E2%80%99s-middle-class