Whether it is dancing pop stars or plays on national pride, dramatically increasing budgets for beer advertising took Cambodia’s TV sets and public spaces by storm in 2011.
Beer advertising surged 164 per cent year-on-year in 2011, according to data from Indochina Research Ltd, making it one of the fastest-growing areas in Cambodian advertising.
Beer companies spent more than US$5 million on advertising in Cambodia in 2011, $1 million more than ads for cars or food products – and insiders say the beer ad figure is set to continue to increase this year.
In 2011 there were also some of Cambodia’s biggest TV advertising campaigns, attempts from the increasing number of market contenders to brand their brews.
“Beer has definitely become an important part of [the advertising industry],” Mean Samol, Cambodia Brewery Ltd’s deputy marketing manager, said yesterday.
“Beer [advertising] is becoming more and more competitive right now.”…