ព័ត៌មាន​

​បើ​ទោះបីជា​ការ​ចាប់ផ្ដើម​ប្រើប្រាស់​ឌី​ជី​ថ​ល​នៅ​ក្នុង​ប្រទេស​កម្ពុជា​មានការ​កើនឡើង​ក៏​ដោយ​ ការ​ណែនាំ​ឬ​ផ្សព្វផ្សាយ​តាម​រយៈពាក្យ​សម្ដី​ (WOM)​ នៅ​តែ​មាន​ឥទ្ធិពល​លើ​ការ​សម្រេចចិត្ត​ក្នុង​ការ​ទិញ​នានា​។​ នេះ​បើ​យោង​តាម​របាយការណ៍​ថ្មី​ដោយ ...

A large majority of Cambodian small and medium-sized enterprises are operating without conducting good market research, say experts in the field, and relying too heavily on informal information and networks. As a result, they are growing slowly and in some cases, falling behind their competitors. Market research involves gathering information about markets and customers. Laurent Notin, ...

International market- research company TNS has announced the opening of the company’s first office in Cambodia, and has joined forces with MSD, a Cambodian market and social research firm that is a “long-standing partner”, an official company statement said. Ralf Matthaes has been appointed regional managing ...

Revenue growth in the advertising sector increased just 4 percent to $24.1 million during the first quarter of the year compared to the same period in 2011, as mobile phone operators struggling to make a profit in an oversaturated market were forced to cut their ...

Real wages for Cambodia’s semi-skilled construction workers fell during the past five years, according to a recent report from market research firm BDLINK Cambodia. A 36 per cent increase in the Kingdom’s consumer price index during the period put semi-skilled workers’ real wages last year ...