News

“Word of Mouth” still dominating Cambodian consumer purchase decisions

Despite Cambodia’s increasing digital adoption, word of mouth recommendation (WOM) still holds the most weight when it comes to influencing purchasing decisions, according to a new report by research site Engagement Labs (EL). ...

Tom Starkey
https://www.khmertimeskh.com/50823413/word-of-mouth-still-dominating-cambodian-consumer-purchase-decisions/

Neglecting to conduct good market research is hurting SMEs in Cambodia

A large majority of Cambodian small and medium-sized enterprises are operating without conducting good market research, say experts in the field, and relying too heavily on informal information and networks. As a result, they are growing slowly and in some cases, falling behind their competitors. Market research involves gathering information about markets and customers. Laurent Notin, ...

http://www.etmcambodia.com/blog.php?article=486

TNS launches new office in Cambodia

International market- research company TNS has announced the opening of the company’s first office in Cambodia, and has joined forces with MSD, a Cambodian market and social research firm that is a “long-standing partner”, an official company statement said. Ralf Matthaes has been appointed regional managing ...

http://www.phnompenhpost.com/index.php/2012062256943/Business/tns-new-office-cambodia.html

Revenue Growth in Advertising Sector Slows

Revenue growth in the advertising sector increased just 4 percent to $24.1 million during the first quarter of the year compared to the same period in 2011, as mobile phone operators struggling to make a profit in an oversaturated market were forced to cut their ...

Semi-skilled builders see wages drop, report says

Real wages for Cambodia’s semi-skilled construction workers fell during the past five years, according to a recent report from market research firm BDLINK Cambodia. A 36 per cent increase in the Kingdom’s consumer price index during the period put semi-skilled workers’ real wages last year ...

http://www.phnompenhpost.com/index.php/2012061156714/Business/semi-skilled-builders-see-wages-drop-report-says.html

Contact us

Contact us

Do you have questions on the content published by Open Development Cambodia (ODC)? We will gladly help you.

Have you found a technical problem or issue on the Open Development Cambodia (ODC) website?

Tell us how we're doing.

Do you have resources that could help expand the Open Development Cambodia (ODC) website? We will review any map data, laws, articles, and documents that we do not yet have and see if we can implement them into our site. Please make sure the resources are in the public domain or fall under a Creative Commons license.

File was deleted
ERROR!

Disclaimer: Open Development Cambodia (ODC) will thoroughly review all submitted resources for integrity and relevancy before the resources are hosted. All hosted resources will be in the public domain, or licensed under Creative Commons. We thank you for your support.

unTYM
* The idea box couldn't be blank! Something's gone wrong, Please Resubmit the form! Please add the code correctly​ first.

Thank you for taking the time to get in contact!