News

“Word of Mouth” still dominating Cambodian consumer purchase decisions

Despite Cambodia’s increasing digital adoption, word of mouth recommendation (WOM) still holds the most weight when it comes to influencing purchasing decisions, according to a new report by research site Engagement Labs (EL). ...

Tom Starkey
https://www.khmertimeskh.com/50823413/word-of-mouth-still-dominating-cambodian-consumer-purchase-decisions/

Neglecting to conduct good market research is hurting SMEs in Cambodia

A large majority of Cambodian small and medium-sized enterprises are operating without conducting good market research, say experts in the field, and relying too heavily on informal information and networks. As a result, they are growing slowly and in some cases, falling behind their competitors. Market research involves gathering information about markets and customers. Laurent Notin, ...

http://www.etmcambodia.com/blog.php?article=486

TNS launches new office in Cambodia

International market- research company TNS has announced the opening of the company’s first office in Cambodia, and has joined forces with MSD, a Cambodian market and social research firm that is a “long-standing partner”, an official company statement said. Ralf Matthaes has been appointed regional managing ...

http://www.phnompenhpost.com/index.php/2012062256943/Business/tns-new-office-cambodia.html

Revenue Growth in Advertising Sector Slows

Revenue growth in the advertising sector increased just 4 percent to $24.1 million during the first quarter of the year compared to the same period in 2011, as mobile phone operators struggling to make a profit in an oversaturated market were forced to cut their ...

Semi-skilled builders see wages drop, report says

Real wages for Cambodia’s semi-skilled construction workers fell during the past five years, according to a recent report from market research firm BDLINK Cambodia. A 36 per cent increase in the Kingdom’s consumer price index during the period put semi-skilled workers’ real wages last year ...

http://www.phnompenhpost.com/index.php/2012061156714/Business/semi-skilled-builders-see-wages-drop-report-says.html

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