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Neglecting to conduct good market research is hurting SMEs in Cambodia

A large majority of Cambodian small and medium-sized enterprises are operating without conducting good market research, say experts in the field, and relying too heavily on informal information and networks. As a result, they are growing slowly and in some cases, falling behind their competitors. Market research involves gathering information about markets and customers. Laurent Notin, ...

http://www.etmcambodia.com/blog.php?article=486

Research shows Cambodian entrepreneurship tendency

Ninety–nine per cent of Cambodians have a television set in their home, according to data compiled by Indochina Research. “We know everybody watches television,” said General Manager Laurent Notin. “Television is the most trusted media channel for Cambodians.” The saturation of television is only one of the ...

http://www.phnompenhpost.com/index.php/2012060156524/Business/research-shows-cambodian-entrepreneurship-tendency.html

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