Revenue Growth in Advertising Sector Slows
Revenue growth in the advertising sector increased just 4 percent to $24.1 million during the first quarter of the year compared to the same period in 2011, as mobile phone operators struggling to make a profit in an oversaturated market were forced to cut their advertising budgets. According to figures released by Indochina Research, a market research company, advertising revenues in the first quarter of 2011 rose by 20 percent year-on-year. But that growth has slowed considerably as revenues generated from mobile phone operators decreased 17.8 percent to $2.4 million in the first quarter of 2012 compared to the same period the previous year. …
