Beaches to drive tourism

The Ministry of Tourism and the French TV channel TF1 have signed a deal on a “2013 action plan” that will promote Cambodia’s beach tourism. The agreement was inked yesterday by Tourism Minister Thong Khon and Franck Firmin Guion, the president of Adventure Line Product-ions (ALP). The plan aims to promote Cambodian beaches and islands not only in the French and European markets but around the world. … The latest agreement will prioritise the Kingdom’s lesser-known beaches, aiming to increase the profile of these areas and strengthen the tourist zones they are in. … The Ministry of Tourism intends to set up a website and publish a book in co-operation with ALP, and plans to work with international travel agents on the promotion. …

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