Cambodia’s ISP market gets mega player

Internet service protocol company Mega will join the Cambodia’s gaggle of active providers today after launching an unconventional marketing campaign that sought to stir curiosity. Four billboards without a clear company name appeared around Phnom Penh in early January. “Something Mega is coming soon” the ad, which pictured a crowd of running figures, stated simply. “We did that because we wanted people to wonder about us, and we didn’t want our competition to know who we were,” …

http://www.phnompenhpost.com/index.php/2012031655056/Business/newest-player-to-enter-kingdoms-isp-market.html