In diversifing its holiday attractions, Cambodia’s tourism industry should focus on three key areas – the country’s northeastern region, the coasts and the vicinity around Siem Reap – but efforts to promote these destinations are still lacking, an industry leader says. … Statistics from the Ministry of Tourism show that Siem Reap attracted 2.06 million international visitors last year. International tourists stayed an average of 6.3 days in Cambodia, the shortest duration since 2005, and down from the decade’s high of 6.65 days in 2008. … To boost tourism, he suggested that tour operators also promote northeastern Cambodia, and list “details of all possible access into this area”. The area encompasses Ratanakkiri, Mondulkiri, Stung Treng and Kratie provinces, and boasts waterfalls, wildlife and the culture of ethnic minority groups, he [Tek Reth Samrach, secretary of state at the Council of Ministers and chairman of Cambodia Angkor Air] said….