Adidas joins fashion district

Phnom Penh now offers Adidas brand-name sportswear at #90 Sihanouk Boulevard just west of the Independence Monument in the latest enhancement of what has become Cambodia’s fashion district. Phnom Penh’s movers and shakers were on hand for Saturday night’s Adidas launch event with a tent-enclosed street-side stage adjacent to the new retail shop where visitors could take a look and get a first-day discount on men’s and women’s athletic shoes, training attire and fashion with an athletic edge. Adidas Group Vietnam Country Manager Ryan Hart came in from Vietnam to join MW Group General Manager for retail and fashion Alan Ainsworth, who expressed great confidence in Phnom Penh’s retail market based on recent successes. Owned by the Ming Wuoy Group Ltd, the new Adidas store is not an outlet store, but rather a fully-fledged Adidas retail store where customers can purchase and order new, genuine high-quality Adidas products. …

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