Franchise industry expands

Cambodia's growing economy and hunger for new brands, particularly among young people, contribute to making Cambodia a profitable market for the franchise business, industry insiders said at the Franchising Forum in Phnom Penh last week. ... [Rami Sharaf, CEO of RMA Group in Cambodia] said Cambodia is an emerging market and the right destination for franchise businesses. “Cambodia is now like a dry sponge. Whatever we bring in this sponge will absorb, while in other countries, this sponge is overloaded.” ... According to Laurent Notin, general manager of Indochina Research, economic growth contributes to the growth of the franchise business. He also said there is a growing middle class in Cambodia, especially in Phnom Penh. ...

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