SMEs’ blueprint for success in Cambodia

29 June 2015
The Nation
Economy and commerce / Investment / Small and medium enterprises SME
Bangkok / Somphob Ritthikulprasert

A GOOD media planning strategy is essential for small and medium-sized enterprises from Thailand to break into Cambodia, a marketing guru told a recent seminar.

Somphob Ritthikulprasert, executive adviser at ARS Chemical (Thailand), said to tap into Cambodia’s growing consumer market, Thai SMEs should learn how to use mass media channels like radio and TV to build brand awareness and attract local distribution partners to access their targeted market. …

 Watchidranont Thongtep
http://www.nationmultimedia.com/business/SMEs-blueprint-for-success-in-Cambodia-30263300.html

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