Boutique hotels on the rise

Local company VLK Royal Tourism Group has embarked on a joint venture with a Thai partner to build OC Hotel, a four-star boutique hotel in Sihanoukville. The venture was prompted by rising demand as well as increasing tourist numbers to the coastal area off the back of its listing on the Paris-based Most Beautiful Bays Club last year. Chairman of VLK Lav Heng declined to disclose capital investment details or the name of the Thai partners, but did say during the hotel’s soft opening that the company undertook many years of market research on the potential for hotels of this kind in the area in addition to overseas market research to gauge demand among prospective travelers. …

http://www.phnompenhpost.com/index.php/2012111359696/Business/boutique-hotels-on-the-rise.html