Luxury tourism slowly on the rise

A helicopter flight tour to Preah Vihear is just one part of the 10-day Cambodia Immersion for Millionaires Tour launched this week. The cost per person? $25,000. According to Christopher Gramsch, sales manager for organiser Khiri Travel Cambodia, there is increasing demand among high-spending travellers and calls Cambodia a country with potential. “What we want to show is that it is possible for even the most high-end clients to be able to experience the same level of luxury and quality that they could in Thailand or Vietnam.” With its many sites and some high-end accommodation, Cambodia offers potential for luxury tourism. But although demand has been growing, mostly among foreigners, challenges such as a lack of infrastructure and marketing still limit high-end travelling, industry experts say. …

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