Manulife To Use Tuk-Tuks to Promote Services
Canada-based life insurance company Manulife Cambodia will launch a big advertising campaign on tuk-tuks this year to raise awareness of its services. Manulife Cambodia chief executive Robert J Elliott said the campaign would begin with 75 tuk-tuks. ... He believes between one and two million people from Cambodia’s middle class may want to buy, or take advice on, insurance in the future. ... “Many people see my tuk-tuk, and some of them ask: ‘What is life insurance?’ I just explain what I know about it,” Men said, adding that Manulife paid him US$15 a month in addition to his daily earnings of between $7 and $13. ...
