Pay&Go Aims to Streamline Bill Payments With New Services

A local company has begun working in cooperation with ABA bank to streamline payments for services such as electricity bills and mobile phone top-ups by allowing people to pay through its website, mobile applications and electronic kiosks. PayGo SEA (Cambodia) Co. Ltd., which operates under the brand pay&go, also allows users to deposit money for online shopping by using a credit card, PayPal or cash. Companies using the service include mobile operators MobiTel and Smart, as well as utility provider Electricite du Cambodge and local shopping outlet Little Fashion. ... A report on PayGo SEA (Cam­bo­­dia) Co. Ltd. by D&B, a U.S.-based global commercial database for businesses, says its director is Gairat Khasbiullin. Igor Zimarev, marketing officer at ABA, said it has no af­fil­i­ation with pay&go, but is cooperating with them to learn more about cash-in payments made via kiosks. ... It remains unclear how popular pay&go will become in Cambodia. Vichea In, owner of Little Fashion, said that no one has paid at the shop’s online store using pay&go since his company became a partner in June. “We want to try it,” he said. While telecommunications executives welcomed the service, some said few subscribers are using it. Ian Watson, CEO of MobiTel, said the number of users topping up their phone credit using pay&go is “minimal.”

Joshua Wilwohl and Hul Reaksmey
http://www.cambodiadaily.com/business/paygo-aims-to-streamline-bill-payments-with-new-services-44794/