Long-term plans for durian

Though an occasional mango or pineapple can be spotted on Eung Uy Kheam’s sleepy farm in Kampot province, it’s the 130 durian trees that the fourth-generation farmer calls his cash crop. … In Kampot, on Cambodia’s southwest coast, a pilot project led by the provincial Department of Agriculture is helping farmers in 10 villages use more advanced growing techniques. As part of the project, farmers hope to form a promotion association, similar to the one that exists for Kampot pepper. Officials at the Commerce and Agriculture ministries are also encouraging growers to come together and help Kampot durian gain the World Trade Organization’s proof of origin status, which will help set it apart from international competitors. The WTO’s proof of origin, called Geographical Indication (GI), shows buyers and consumers that a product is distinct and that it hails from a specific place. More than anything, GI status helps the brand. Kampot pepper gained the distinction in 2010, and exports have risen ever since. …

 Chan Muy Hong and Daniel de Carteret
http://www.phnompenhpost.com/business/long-term-plans-durian